Date Posted: 10 April 2012
Written By: Trevor Marc Ray
Copyright protection is an issue that many of us either don’t think affects us or is something that we shouldn’t be interested in unless we a re a recording artist. The reality is that the world we live in and the landscape we exist in has fundamentally been altered in this Information Age. It got bigger….. way bigger!!! Social media, for example, is a lifestyle, and with over 750 million accounts, Facebook is living proof that many of us “live” in a parallel online universe where we conduct a fair portion of our lives. And online has become something of a BIG business!!!
Facebook, has an assumed value of $100 000 000 000 (one hundred billion dollars) based on its IPO, and they just acquired Instagram for $1 000 000 000 (one billion dollars). Tumblr has a valuation in the region of $400 000 000 (four hundred million dollars) based on its latest round of fundraising. What do these 3 companies have in common which give them such ridiculous values???? That’s right… consumers / customers… and its not just the name of the person, it’s their content they post on these websites!!! Content in conjunction with user profiles tells advertisers exactly who to target market to and creates massive values for these companies…. And you are getting no credit!
All those picture YOU take and upload…. You are giving another company value! All those personal details you write on your blog… you are giving a web site content and therefore an implied value. All of those “about me” and other great details you post… all you are doing are creating a critical mass of information to serve the social media sites advertising blitz which smack you in the face every time you log on. Do I even have to mention all of those home DJ’s who create and upload music… who don’t know and cant prove that some club in Romania is not remixing it, or an Ad agency in Australia is not using for a jingle………. You and me are and have been for sometime, making people wealthy off of our combined lack of knowledge, complacency…. and lets not be too hard on ourselves… and an inability to easily copyright our information and prove it if need be.
Well, that has changed… a great service called Myows (My Own Works) offers this service. www.myows.com Its quick and easy, and to a certain level of use is actually free! Not only is each individual work assigned a unique hashtag ID and date and time stamped, but you can also use them to create contracts to assign levels of copyright and use to your works. Look, many of us don’t need to be compensated for our works. We may be happy to have them in the creative commons for example, and that’s great. Some people may want to assign a shareware usage to their work, others a freeware usage and others may charge varying levels of licence and payment terms for usage.
The point is this… YOU OWN YOUR OWN CREATION regardless of the level of usage you assign, it is still yours. What is not right is if people are allowed to plunder your work without acknowledging your authorship / ownership. Imagine someone taking Linux or Wikipedia and claiming it as their own!! Copyright protection is not only about money, it’s about integrity and respect and a person who generates their own work is entitled to that, and entitled to be protected.
Of course, if someone takes my website content or business plans I have generated and uses them without permission, you can bet your bottom dollar that I will use Myows to generate my reports of ownership and I will have their ISP take down their websites, and I will take legal action for monetary damages. But that’s me, I seek to maximise profits!
And with a great service like Myows offering fantastic online copyright verification and authentication services, my life and works got a whole lot easier.
Don’t be surprised, with 8 100 members already and counting, that Myows get bought out by one of these, dare I say it, major copyright infringers in the near future!